How might we bring crypto to more people by integrating into the experiences, channels, and places they already visit, like YouTube, Twitch, Reddit, etc.? Can we seamlessly design crypto into and/or alongside existing user experiences—in ways that add value or new functionality? Can we design bridges from existing centralized services to decentralized ones?

Examples might include: an extension for viewers to tip streamers; tools for streamers to gift cryptocollectibles to fans; collectible trophies for posts that reach the top of a Subreddit; automated payments to high-follower accounts that upvote/Like/Retweet a piece of content.

How might we onboard more people into the crypto ecosystem? Can we design new products that are 10x better in terms of performance, cost, or experience that make it a “no-brainer” to adopt crypto-native networks and services? What creative growth hacks (in the product or how it’s marketed), games, and incentives will bring the next million users into crypto?

Examples might include: cross-border micropayments for Mechanical Turk-type work that can be done on mobile devices; lend digital game items or cards secured by crypto collateral; a remittance-focused mobile interface for LocalBitcoins or similar peer-to-peer exchange services.

How might we radically simplify the end-user experience to make it easier and/or more familiar to use crypto-networks? Can we better design for existing user behaviors and interactions? Can we reduce the number of clicks, decrease wait times, find novel “single player modes,” or design other ways to make the user experience 10x better than today, without relying on fully custodial models?

Examples might include: send crypto to a friend’s social media or email address; one-click (or even automatic) creation and verification of blockchain-based proofs of authenticity; use crypto to autofill a virtual card at checkout; exchange a single crypto asset to supply liquidity to any Uniswap market.